How does Augmented Reality work?

The concept of Augmented Reality is simple to understand:

1. An image (brochure, packaging, product) is placed in front of a camera (webcam, smartphone camera, HD camera)

2. The Augmented Reality software immediately recognizes the object being filmed and calculates its perspective.

3. The scenario programmed automatically starts and superimposes in real time a virtual content (3D, video, image, sound) onto the reality filmed on the screen.

Some unique performances and opportunities